Okay, I made that up to show two ways to connect i-t-s. No matter how often I offer the guideline, confusion still befuddles the lazy-grammar-ites. All you need to remember is that the apostrophe (’) replaces a missing letter. In the case of it’s, that letter is the “i” in “is” (“it is”).
As in: She believed it’s the man’s place to pay.
The other “its” is simply the possessive form of things belonging to things.
As in: Whatever its place, the practice is unequal.)
Any questions?
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